Your personal mental health and lifestyle coach

Freud is our ML research program with the goal to develop algorithms that can assess your state of mind solely by analysing the entries in your journal.

Freud will help you recognize patterns in your behaviour, mood, etc. and act as your personal mental health and lifestyle coach.

Freud, once ready, will be opt-in only.


The future is data-driven. In the physiological domain we currently see a rapid shift from reactive medicine to digital diagnostics and preventive measures enabled by data collected from wearable devices like the Apple Watch and the Oura Ring .

We expect a similar shift in mental health, from clinical psychology towards lifestyle coaching and adjustment, not only for the sake of mental well-being itself, but also to increase performance and happiness.

The challenge arises from the complexity and peculiarity of our state of mind and of finding a way to access and evaluate it. We believe that a micro journal empowered by sophisticated data analytics has the potential to provide this access and Freud is an experiment to field test this hypothesis.


F/1 – Sentiment

The first stage of Freud will be simple sentiment analysis on a bullet point level in order to test feasibility and accuracy.

Status: under development

F/2 – Correlation

Once sentiment analsis is established F/2 will attempt to correlate it with context, i.a. #tags, @mentions, dreams, highlights, aso.

Status: planning

F/3 – Patterns

If correlation can be achieved, the logical next step is pattern analysis aka. complex correlation between multiple entities and over time.

Status: not started

F/4 – Analysis

The patterns established in stage 3 act as input for ML algorithms that analyse how these patterns are connected, what their origin is, and how they can be leveraged for mental well-being and performance.

Status: not started

F/5 – Coaching

In the last stage, algorithms developed in F/1-4 are converted into actionable insights and concrete lifestyle coaching tips that will be available in the app.

Status: not started

If you are interested in our research or want to contribute, get in touch under